01 — STARTING POINT
Reusable control tower
The first concept guided every connection step through one reusable device. It offered control, but added buttons, handling, maintenance, and a demanding cleaning routine.


The reusable concept introduced concerns around hygiene and maintenance.
Testing revealed confusion around critical connection steps.
The findings pushed the concept toward fewer steps and less cleaning.

Cleaning the reusable component created hygiene uncertainty.
Users struggled with key steps in the connection process.
The concept shifted toward a simpler single-use cassette system.
The first concept guided every connection step through one reusable device. It offered control, but added buttons, handling, maintenance, and a demanding cleaning routine.
The second direction reduced controls and separated the housing from the treatment interface. The interaction became easier to understand, but repeated cleaning remained unresolved.
The final direction made the cassette itself disposable. A focused two-button sequence reduced handling around the critical connection point and removed the need to clean a reusable treatment component.

No reusable tool to clean between treatments.
The cassette guides interaction around the port.
The product uses a simple button sequence to support correct use.
Now
Faster time to market
Works with today’s dialysis setup and lowers adoption risk.
Lower adoption friction
Improves the experience while still fitting existing infrastructure.
FUTURE
Long-term product opportunity
Replaces the old connection over time and opens up licensing potential.
One of my biggest learnings was that evidence alone is rarely enough. To influence direction, arguments need to be adapted to the audience and delivered at the right moment.